WhichBookmakerHead to head · United Kingdom · verified August 2026
Betway vs William Hill
A close call — 0.1 points apart. Which one wins depends on what you bet.
Pillar scores
Side by side
| Criterion | Betway | William Hill |
|---|---|---|
| Overall score | 8.4 | 8.3 |
| Typical margin | Around 5% on major football; sharper on esports than most rivals | Around 5% on major football; stronger on horse racing than football |
| Licences | UKGC (UK), Western Cape (ZA), NLRC (NG), MGA (Malta), iGaming Ontario (CA) | UKGC (UK), multiple European licences |
| Min. deposit | Varies by market, typically the equivalent of $5–10 | £10 |
| Sports | 30+ sports with strong esports and African football coverage | 25+ sports with particularly deep UK and Irish horse racing |
| Features | Live streaming, Cash Out, Bet Builder, Local payment rails | Cash Out, Bet Builder, Live streaming for funded accounts, Shop integration |
| Founded | 2006 | 1934 |
| Best for | African markets, Esports, Local payments | Horse racing, UK punters, Brand security |
Our verdict
Choose Betway if you want african markets · esports · local payments. It comes out ahead on odds, platform in our scoring, and its licensing position in United Kingdom is UKGC (UK).
Choose William Hill if you want horse racing · uk punters · brand security. It comes out ahead on trust, markets, payouts in our scoring, and its licensing position in United Kingdom is UKGC (UK).
Frequently asked questions
Which is better, Betway or William Hill?
It is close: Betway scores 8.4/10 and William Hill scores 8.3/10 in our methodology. Betway is strongest for african markets, while William Hill leads for horse racing.
Is Betway safe and licensed?
Betway holds these licences: UKGC (UK), Western Cape (ZA), NLRC (NG), MGA (Malta), iGaming Ontario (CA). Our trust score for it is 8.9/10 — the full review explains the reasoning.
Is William Hill safe and licensed?
William Hill holds these licences: UKGC (UK), multiple European licences. Our trust score for it is 9.3/10 — the full review explains the reasoning.